Web Page Content Template

for Pre-Sales FAQ ("Frequently Asked Questions" Page)

Everyone on the web thinks they can write a FAQ. But then why are so many FAQs so lacking? How often have you read a FAQ and thought, "that didn't tell me anything I needed to know!"? Many websites don't separate their FAQs for existing customers who need support, from their FAQs for prospective customers who just want the information they need in order to decide whether and how to buy.

Many websites that do provide a special pre-sales FAQ turn it into yet another advertisement--ugh! Your prospective customers need pre-sales information that truly helps them come to a decision.

The HTML source code for the template is at the bottom of this page. Just copy and paste the code in the body of your new FAQ page to make getting started easier.

Frequently Asked Questions

Frequently asked questions about our products and services

Frequently asked questions about our policies

Frequently asked questions about our company


  • You should divide your FAQ into sections that will make sense to a prospective customer. Naturally, what sections you use will depend on the content of your own website and the nature of your business.
  • If you have a complex business or website with many products and services and/or options for them, you may need to have a FAQ that is very long. Traditionally, webmasters would simply create one very long page for the very long FAQ. However, very long pages are almost never good web practice. If you have a FAQ that would go over 1000 words, you should put each section on its own page, and have one front page with a table of contents for the entire FAQ.
  • Usually, a FAQ will have a list of all the questions up top, with links to the questions within the page, sort of a table of contents. If you have a briefer FAQ, you don't need this.

Frequently asked questions about our products and services

What products do you offer? [Link to "products and services" page]

What services do you offer?[Link to "products and services" page]

Do you offer customization of your products and services? [Answer]

Do you offer support for using your products and services? If so, does it cost extra? [Answer]

Do you offer volume discounts? [Answer]

Do you offer discounts for nonprofits? [Answer]

Do you provide products and services to customers outside your country? [Answer]

Frequently asked questions about our policies

What payment methods do you accept? Can I pay with a bank wire? [Answer]

What is your policy on refunds or returns? [Answer]

Do you share email addresses or other contact information with third parties? [Answer this question, and also include a link to your privacy policy, though such a link, by itself, is not enough--you should be able to answer this question in three sentences or less]

May I copy content from this website? [Answer]

Frequently asked questions about our company

Do you have an affiliate program? [Answer]

How can I find out about establishing a partnership with you? [Answer]

How can I find out about employment opportunities? [Answer]

When were you founded? [Answer]

Where are you located? [Answer]


  • Keep your answers brief. If an answer requires more than two paragraphs, you should create an entire web page for it, and simply provide a link to that page in the FAQ answer.
  • Your answers should cast you in the best possible light while still being believable. Do not confuse this FAQ for prospective customers with the more common support FAQ! You do not want your prospective customers to see a laundry list of everything that could conceivably go wrong with your product or service.
  • In order to keep your FAQ believable and informative, do not fill it with marketese and hype. Keep the exclamation points to a minimum! Yes, you want to portray yourself in the best possible light--but the best possible believable and informative light.

FAQ Web Page Template Source HTML

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